ABOUT LAURA HENNY,
THE FOUNDER OF THE RACK SHACK LLC
With working in theater management and the service industry in cities like Amsterdam and New York, I have experienced how important it is to be comfortable, yet presentable. Feeling sexy in comfortable clothes has always made me feel empowered, and being a curvy woman, it is very important for the basics to be extraordinarily good.
Four years ago I moved to New York; a city of diverse women and the city that has everything. I discovered that the lingerie market for bustier women, is still very small, even in such a worldly city. On the Internet you can find endless brands but it is just so important to touch, feel and try on lingerie.
I had cup DD when I was 14 years old and there was one thing that I hated about bra shopping, that was the feeling I had after I came back from bra shopping: insecure, weird and big. Coming home with a bra that could be my grandmothers because they simply didn’t have anything else and then the voice of the lady’s that would help me : “no darling, of course we don’t have that cute bra in your size”.
The feeling I got with buying new sneakers was the opposite. The perfect pair of sneakers can make the most basic outfit look funky, sexy and even chic.
Sneakers have always been a big part of my outfit. Living and working in New York as a restaurant manager, you're on your feet all the time. You need shoes that give comfort and support.
Inspired by these experiences and emotions, I came up with the concept for The Rack Shack. A stylish and fun environment with knowledgeable and friendly staff that has love and respect for every body type. A place where everyone can feel sexy.
Lingerie and sneakers with a signature style curated out of different brands.