ABOUT LAURA HENNY,
THE FOUNDER OF THE RACK SHACK LLC

Lingerie by Panache, Picture by Catie Taylor

Lingerie by Panache, Picture by Catie Taylor

With working in theater management and the service industry in cities like Amsterdam and New York, I have experienced how important it is to be comfortable, yet presentable. Feeling sexy in comfortable clothes has always made me feel empowered, and being a curvy woman, it is very important for the basics to be extraordinarily good.

Four years ago I moved to New York; a city of diverse women and the city that has everything. I discovered that the lingerie market for bustier women, is still very small, even in such a worldly city. On the Internet you can find endless brands but it is just so important to touch, feel and try on lingerie.   

I had cup DD when I was 14 years old and there was one thing that I hated about bra shopping, that was the feeling I had after I came back from bra shopping: insecure, weird and big. Coming home with a bra that could be my grandmothers because they simply didn’t have anything else and then the voice of the lady’s that would help me : “no darling, of course we don’t have that cute bra in your size”.

The feeling I got with buying new sneakers was the opposite. The perfect pair of sneakers can make the most basic outfit look funky, sexy and even chic.

Sneakers have always been a big part of my outfit. Living and working in New York as a restaurant manager, you're on your feet all the time. You need shoes that give comfort and support.

Inspired by these experiences and emotions, I came up with the concept for The Rack Shack. A stylish and fun environment with knowledgeable and friendly staff that has love and respect for every body type. A place where everyone can feel sexy. 
Lingerie and sneakers with a signature style curated out of different brands.